ChatGPT for marketing 行銷專用的 ChatGPT
Today’s marketer is equal parts strategist, storyteller, and analyst. They care about resonant brand narratives, measurable pipeline impact, and staying ahead of ever-evolving channels—without sacrificing authenticity or inclusivity. ChatGPT helps them brainstorm campaign angles, iterate copy faster, surface audience insights, and pressure-test messaging so they can ship high-quality assets at the speed of the market.
現代的行銷人同時扮演策略家、說書人與分析師的角色。他們關心能引起共鳴的品牌敘事、可量化的銷售管線影響，並且要在不犧牲真誠或包容性的前提下，掌握不斷演變的通路。ChatGPT 幫助他們腦力激盪活動角度、更快地反覆修訂文案、挖掘受眾洞察，以及檢驗訊息的抗壓性，讓他們能以市場速度推出高品質素材。
Campaign planning & strategy
活動規劃與策略
ChatGPT supports building, organizing, and brainstorming marketing campaigns. Use a reasoning model for strategic brainstorming.
ChatGPT 支援建立、組織與腦力激盪行銷活動。對於策略性腦力激盪，請使用推理模型。
Use case 使用情境 | Prompt 提示 | URL |
|---|---|---|
Visualize campaign timeline 視覺化活動時程 | Build a timeline for our upcoming multi-channel campaign. Key dates and milestones are: [insert info]. Output as a horizontal timeline with phases, owners, and deadlines. 為我們即將到來的多通路活動建立時間軸。關鍵日期與里程碑如下：[insert info]。請以橫向時間軸輸出，標示各階段、負責人與截止日期。 | |
Brainstorm campaign ideas 腦力激盪活動構想 | Brainstorm 5 creative campaign ideas for our upcoming [event/launch]. The audience is [insert target], and our goal is [insert goal]. Include a theme, tagline, and 1-2 core tactics per idea. 為我們即將舉辦的 [event/launch] 腦力激盪 5 個創意活動構想。受眾為 [insert target]，我們的目標是 [insert goal]。每個構想請包含一個主題、一句標語，以及每個構想 1–2 項核心策略。 | |
Draft a creative brief 擬定創意簡報 | Create a creative brief for our next paid media campaign. Here's the goal, audience, and offer: [insert info]. Include sections for objective, audience insights, tone, assets needed, and KPIs. 為我們下一個付費媒體活動建立一份創意簡報。目標、受眾和優惠如下：[insert info]。請包含目標、受眾洞察、語調、所需素材與關鍵績效指標（KPI）等章節。 | |
Build a messaging framework 建立一份訊息傳達框架。 | Build a messaging framework for a new product. The product details are: [insert info]. Output a table with 3 pillars: key benefits, proof points, and emotional triggers. 為一款新產品建立訊息傳達框架。產品詳情如下：[insert info]。輸出一個包含三大支柱的表格：主要效益、佐證點與情緒觸發因素。 | |
Build a customer journey map 建立一份顧客旅程地圖。 | Create a customer journey map for our [product/service]. Our typical customer is [insert profile]. Break it into stages, goals, touchpoints, and potential pain points per stage. Output as a table. 為我們的[產品/服務]建立一份顧客旅程地圖。我們的典型顧客是[填入描述]。按階段、目標、接觸點與每個階段可能的痛點拆解。以表格輸出。 |
Competitive and market research
競爭與市場研究
ChatGPT can support researching competitor analysis, benchmarks, and emerging trends. Use web search or deep research for deeper real-time insights.
ChatGPT 可以協助研究競爭者分析、基準比較與新興趨勢。若需更即時的深入見解，請使用網路搜尋或進行更深入的實地研究。
Use Case 使用情境 | Prompt 提示 | URL |
|---|---|---|
Competitive content analysis 競爭性內容分析 | Research how top 5 competitors structure their blog content strategy. Include tone, topics, frequency, SEO focus, and CTAs. Provide URLs, takeaways, and a table summarizing common and standout tactics. 研究前五名競爭對手如何規劃他們的部落格內容策略。包括語氣、主題、發佈頻率、SEO 重點與行動呼籲（CTA）。提供網址、重點收穫，以及一個總結常見與突出的策略表格。 | |
Research emerging trends in buyer behavior 研究購買者行為的新興趨勢 | Research 2024 trends in how [type] buyers research and evaluate [industry] products. Include behavior shifts, content preferences, and channel usage. Cite sources and format as a short briefing with bullet-point insights. 研究 2024 年[類型]買家如何研究與評估[產業]產品的趨勢。包括行為變化、內容偏好與通路使用。引用來源並以簡短簡報形式呈現，使用要點式見解。 | |
Research regional campaign benchmarks 研究區域性活動的基準數據 | Research typical CTRs, CPCs, and conversion rates for digital campaigns targeting [location] in 2024. Focus on [ad channels]. Include source links and a table comparing each metric by country. 研究 2024 年針對 [location] 的數位廣告活動之典型點擊率（CTR）、每次點擊成本（CPC）與轉換率。重點關注 [ad channels]。包含資料來源連結並以表格比較各國的各項指標。 | |
Research industry event competitor presence 研究產業活動中競爭對手的出席情形 | Compile a summary of how our competitors are participating in [insert upcoming event]. Include booth activations, speaking sessions, sponsorships, and media coverage. Output as a table with links and analysis. 彙整競爭對手在 [insert upcoming event] 的參與摘要。包含攤位活動、演講場次、贊助情形與媒體報導。以表格輸出並附上連結與分析。 | |
Research AI tools for marketers 研究適用於行銷人的 AI 工具 | Research the most recommended [tools] for marketers by function (e.g. copywriting, planning, analytics, design). Create a table with features, pricing, pros/cons, and primary use case. Include sources. 研究各功能（例如文案撰寫、規劃、分析、設計）中最受推薦的行銷工具。建立一個包含功能、價格、優缺點以及主要使用案例的表格。請包括資料來源。 |
Content & creative development
內容與創意開發
ChatGPT can support you with generating marketing copy, visuals, and assets. Use canvas for real-time editing.
ChatGPT 可以協助你生成行銷文案、視覺與素材。使用 canvas 進行即時編輯。
Use case 使用情境 | Prompt 提示 | URL |
|---|---|---|
Draft a product launch email 擬定一封產品上市電子郵件 | Write a launch email for our new product. Use the following info about the product and target audience: [insert details]. Make it engaging and persuasive, formatted as a marketing email ready for review. 為我們的新產品撰寫一封上市郵件。使用以下有關產品與目標受眾的資訊：[insert details]。內容要吸引人且具說服力，格式為可供審閱的行銷郵件。 | |
Generate ad copy variations 產生廣告文案變體 | Create 5 ad copy variations for a [channel] campaign. Here’s the campaign theme and audience info: [insert context]. Each version should test a different hook or tone. 為一個 [channel] 活動製作 5 種廣告文案變體。這裡是活動主題與受眾資訊：[insert context]。每一個版本應測試不同的切入點或語調。 | |
Create a social post series 建立一系列社交媒體貼文 | Draft a 3-post social media series promoting [event, product, or milestone]. Use this background for context: [paste details]. Each post should include copy and a suggested visual description. 擬定一系列 3 則社群媒體貼文以宣傳［活動、產品或里程碑］。使用此背景作為情境說明：［貼上詳情］。每則貼文應包含文案以及建議的視覺圖像描述。 | |
Create a customer spotlight post 建立一則顧客聚焦（customer spotlight）貼文 | Write a customer spotlight post based on this success story: [paste key details]. Make it conversational, authentic, and aligned to our brand voice. Output as a LinkedIn post draft. 根據以下成功案例撰寫一則顧客聚焦貼文：［貼上關鍵細節］。語氣要對話式、真誠，並與我們的品牌聲音一致。輸出格式為 LinkedIn 貼文草稿。 | |
Create an explainer video script 製作一支解說影片腳本 | Draft a script for a 60-second explainer video about [product/topic]. Here’s what it should cover: [insert info]. Make it punchy and clear, with suggested visuals or animations. 為一支 60 秒說明影片撰寫腳本，主題為 [product/topic]。內容應包含以下要點： [insert info]。請使語句精簡有力、清晰易懂，並附上建議的畫面或動畫。 |
Data analysis & optimization
數據分析與優化
ChatGPT can analyze data, forecast trends, and improve decision-making. Upload data for deeper analysis.
ChatGPT 可以分析資料、預測趨勢並改善決策。上傳資料以進行更深入的分析。
Use case 使用情境 | Prompt 提示 | URL |
|---|---|---|
Identify top-performing marketing channels 識別表現最佳的行銷管道 | Analyze this marketing performance spreadsheet and identify which channels had the highest ROI. The file includes data from Q1–Q2 campaigns across email, social, paid search, and events. Summarize top 3 channels and create a chart showing ROI by channel. 分析此行銷績效試算表並找出哪些管道具有最高的投資報酬率 (ROI)。該檔案包含第一季到第二季跨電子郵件、社群、付費搜尋與活動的活動數據。請總結前三名管道並製作一張顯示各管道 ROI 的圖表。 | |
Uncover customer churn patterns 發現客戶流失模式 | Review this customer churn dataset and identify common characteristics of churned customers. Use columns like tenure, product usage, and support tickets to group insights. Output a short summary with a chart or table showing top risk factors. 檢視此客戶流失資料集並找出已流失客戶的共同特徵。使用租期（tenure）、產品使用情況（product usage）及客服工單（support tickets）等欄位來歸納見解。輸出一個簡短摘要，並附上一個顯示高風險因素排名的圖表或表格。 | |
Summarize survey results 摘要調查結果 | Summarize insights from this post-campaign customer feedback survey. The file includes satisfaction ratings and open-ended responses. Provide a 3-bullet executive summary and a chart of top satisfaction drivers. 總結此場後活動顧客回饋調查的見解。該檔案包含滿意度評分和開放式回應。請提供三點要點的高階摘要與一張顯示主要滿意度驅動因素的圖表。 | |
Forecast next quarter’s lead volume 預測下季潛在客源數量 | Use this historical lead volume data from the past 6 quarters to project expected lead volume for the next quarter. Highlight any trends, seasonal patterns, and output a simple forecast chart. 使用過去六個季度的歷史潛在客源數據，來預測下個季度的預期潛在客源數量。請指出任何趨勢、季節性模式，並輸出一張簡單的預測圖表。 | |
Optimize campaign budget allocation 優化廣告系列預算分配 | Based on this spreadsheet of previous campaign spend and returns, recommend a revised budget allocation for next quarter. Focus on maximizing ROI while reducing spend on underperforming channels. Output as a table with new % allocations. 根據此試算表中先前活動的支出與回報，建議下季度的調整後預算分配。重點放在在最大化投資報酬率（ROI）同時減少在表現不佳通路的支出。以表格形式輸出新的百分比分配。 |
Visual & brand communication
視覺與品牌傳播
Focuses on crafting cohesive visual strategies, brand narratives, and creative concepts. Create an image using ChatGPT.
專注於打造一致的視覺策略、品牌敘事與創意概念。使用 ChatGPT 建立一張圖片。
Use case 使用情境 | Prompt 提示 | URL |
|---|---|---|
Develop a brand style guide outline 制定品牌風格指南大綱 | Create an outline for a brand style guide for [company/product]. Include sections for typography, color palette, logo usage, tone of voice, imagery style, and do’s/don’ts. 為 [company/product] 擬定品牌風格指南大綱。包含字體、色彩調色盤、標誌使用、語氣、影像風格，以及應做/ 不該做等章節。 | |
Conceptualize visual storytelling 概念化視覺敘事 | Brainstorm 3 visual storytelling concepts for a brand campaign on [theme]. Include a concept name, visual style, and key narrative elements (e.g., story arc, mood, colors). 為關於 [theme] 的品牌活動構思 3 個視覺敘事概念。包含概念名稱、視覺風格與主要敘事元素（例如：故事弧線、氛圍、色彩）。 | |
Create visual campaign moodboard 建立視覺活動情緒板 | Create a moodboard with 4 visuals for our [campaign or brand update]. Theme is [describe theme], and the tone should be [describe tone]. Use photoreal or illustrated style. 為我們的[活動或品牌更新]建立一個包含 4 張視覺圖像的情緒板。主題為[描述主題]，語調應為[描述語調]。採用寫實攝影或插畫風格。 | |
Evaluate brand consistency 評估品牌一致性 | Review the following marketing assets [insert links/files] and evaluate brand consistency in terms of tone, visuals, and messaging. Provide 3 strengths and 3 gaps with recommendations. 審查以下行銷資產[插入連結/檔案]，並就語調、視覺和訊息傳遞評估品牌一致性。提出 3 項優勢與 3 項缺口，並附上建議。 | |
Refresh brand identity concepts 更新品牌識別概念 | Suggest 3 creative directions to refresh our brand identity. Include possible color palettes, typography styles, visual motifs, and tone updates that align with [audience/market shift]. 提出 3 個創意方向來更新我們的品牌識別。包含可能的色彩配色、字體風格、視覺元素與語調調整，並與 [audience/market shift] 對齊。 |